Do I have to learn SEO ?

You will not learn anything unless you want to learn it.
So, no you do not have to learn SEO to be an online marketer. But why are you in business online if you are not willing to learn something new that will make your business grow faster and make you worth more?

Let me explain what SEO will do for you first before you decide to completely stop thinking and go watch TV........
Search engine optimization (SEO) is what makes your online business automated and highly productive!

Getting your customers from searches for a product or service like yours is what SEO can do for you! What is easier than having your new customers do the work for you? They will search for you! All you have to do is be there when they show up. That means ranking keywords or phrases in the top 10 of search engines. You see, most people that search for something will only read as far as what is on the first page of a search. Stop and think how you search for something. This always helps me with keyword research and the workings of each campaign.

You may have heard of some tools that help your websites SEO.
I will save you some money right now! The only SEO that will work and keep on working either you will have to do personally, or hire someone (or a team) to do it for you. Your site content with integrated keywords/phrases correctly linked is all you will ever need to rank highly.

The part of SEO that discourages most marketers is fighting their way through the billions that are in competition for their best keywords or phrases. Do a Google search (or the search engine you are trying to rank on) of the keyword or phrase you want people to find you with (the words that describe what your site content says) to see how much competition you have to bull your way through. A rookie can rank well with key words and phrases that have under 1 million search results. SEO experts or teams can rank on ones with more competition but usually they are not worth the time. A perfect keyword or phrase would have only a few hundred thousand search results and is still being searched heavily. It still takes lots of work for one person to get ranked high.

Another problem with SEO marketing is the hottest keywords and phrases that get searched the most change daily! This factor can help and hurt the SEO Marketer.
You could be working on a search phrase that you believe will get hot in a week or so because of coming events.... have it will placed in lots of posts lovingly placed all over the web, perfectly linked back to your product information...... then Paris Hilton bats her eyelashes and your hot keyphrase gets flushed!
It also can work in your favor. A good online SEO marketer will have a huge web presence with thousands of keywords (all highly targeted to the content it is linked back to) in thousands of posts, pages, comments and even descriptions on the web working for them at all times. So when Paris flushes one of your keyphrases you have been building on, another one may fly to the top that has just been setting there!

Knowing more about SEO will help anything you do online be seen. It is not about what is behind the website as much as what you have on your website and everyone elses for that matter.