Jerry C McDowell's Page

Marketing Strategies: The "$1 Marriage" Strategy

The "how to get started for just $1.00..."

The strategy tells your prospects they won't be required to pay a huge up-front fee to start the process of gaining their desired benefit.


You will get their payment information and can charge them for the full amount in, 30 days. Plus, it makes them make a stronger commitment than just offering a 30-day trial.

Secret Marketing Strategies...The "My Friend's Advice" Strategy

The "hurry, I've been told by one of my best friends who is a (topic) (an expert) that I should raise the price..." strategy tells your prospects they better hurry up and order because you may eventually be persuaded by your friend to raise your price. Most people realize that people can be easily persuaded by close friends and experts.


I Hope This Helps

A group of young children were siting in a circle with their teacher. She was going around in turn asking them all one question.

Dave, what noise does a cow make?" "It goes moo."

Alice, what noise does a cat make? "It goes meow."

Jamie, what sound does a lamb make? "It goes baaa."

Jennifer, what sound does a mouse make? "it goes... click click!"

:)

Marketing Strategies...The "New And Cheap"

The "brand new and only $(000.)..." strategy tells your prospects that you are selling a new product for a very, very, cheap price. You can tell them that everyone else is selling it for way higher and even tell them the specific prices. You will be showing them that you want to save them money.